In my current position as marketing manager, I was lucky enough to cross paths with Laura Lake, who is, in my humble opinion, pretty much a marketing genius. Laura is a published author who is passionate about marketing…and writes regularly about the topic to help small business owners on the About.com – Marketing page.
Look there for some great information on Marketing, Branding, and Public Relations that can give you insight and ideas on how to spread the word about your amazing cakes! The posts are not directly related to cake, of course, but can be very useful in giving you some general ideas on what you can be doing.
You can also sign up for her newsletter on the right side of the page here for information delivered directly to your inbox.